Contents
01 Brand Strategy
In the world of finance, mistakes happen—miscalculations, overlooked expenses, inefficiencies that silently erode profitability. Businesses lose money not because they aren’t earning, but because errors go unchecked.
Redo restores confidence in financial numbers.
Born from the need for financial clarity, Redo was founded on a simple yet powerful mission: to correct financial errors and optimize balance sheets. We believe that precision is the key to profitability, and that businesses shouldn’t be held back by avoidable losses. With advanced technology and expert analysis, we uncover discrepancies, eliminate inefficiencies, and restore confidence in the numbers that drive success.
At Redo, we don’t just fix mistakes—we empower businesses to move forward with accuracy and efficiency. Because when the numbers are right, the future looks even brighter.
Tone & Voice
Our Vision: why we exist
To create a future where every business maximizes their potential.
Our Mission: what we do
Correct financial errors and optimize balance sheets
Our Promise: how we help
Empower businesses to move forward with accuracy and efficiency
Sample Copy
Primary Lockup
Clearspace
Secondary Lockups
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark alone
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
Partnerships
Primary Palette
Orange
Hex: #FA9819
Blue Tint
Hex: #B6C9CF
White
Hex: #000000
Baby Blue
Hex: #C6EBF7
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05 Typography
Redo’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and financial stability.
Primary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Serif (Hedvig Letters Serif) is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Redo’s expertise and reliability in correcting financial discrepancies.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.
06 Art Direction
Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.
Clean & Casual
Photography should feature modern, well-lit workspaces with a clean and organized feel. The focus should be on clarit, avoiding clutter or overly dramatic compositions.
Subtle Technology Integration
Photography should include elements of financial technology—computer screens displaying dashboards, tablets with data analytics, or hands interacting with financial tools—to highlight Redo’s tech-driven approach to error correction.
Financial Storytelling
Images should capture real-world financial scenarios—professionals analyzing reports, business owners reviewing balance sheets, and teams discussing financial strategies. This reinforces Redo’s role in helping businesses take control of their finances.
People with Confidence & Focus
Images should capture real-world financial scenarios—professionals analyzing reports, business owners reviewing balance sheets, and teams discussing financial strategies. This reinforces Redo’s role in helping businesses take control of their finances.
